Outwest Gaming selects TraffGen to Drive new player acquisition

Home / Outwest Gaming selects TraffGen to Drive new player acquisition
Press Release, Updates


Chicago, IL & Billings, MT (July 12, 2017) – TraffGen USA, the market’s leading technology company focused on managing players in the convergence of land-based, online & social gaming announced today that Warden’s Casinos selected TraffGen’s HUB to deliver data analytics, a Recruiter Management System (RMS), and enterprise-wide marketing automation.   

TraffGen’s HUB is a unique convergence platform that provides powerful, yet easy to use, marketing tools enterprise-wide.  The platform can consolidate, analyze, and report on player and recruiter data. This analysis and marketing systems empower gaming companies to implement effective player engagement, retention/development strategies and to make digital products & marketing efforts more profitable.  

Outwest Gaming, a multi-property gaming company in Billings Montana, selected TraffGen because of the company’s ability to easily aggregate data and provide visual, actionable and timely information to the user that directly drive revenue. TraffGen is specifically designed to facilitate new player acquisitions and maximize player engagement in-property.

Josh Benson, the co-owner of Outwest Gaming said “TraffGen has been wonderful to work with. Bill Anderson and his entire team are extremely responsive to all of our inquiries and have done a great job getting to know and understand our business. TraffGen’s software is the most proactive platform I have ever seen in regards to helping us understand our customer base and increasing our bottom line. Their ability to comprehend our unique business model and his team’s ability to customize their platform to meet our needs gives us an important competitive edge in our market. I’m excited to continue building our relationship with TraffGen.”

“We are extremely excited to partner with an innovative gaming company such as Outwest Gaming,” said Bill Anderson, vice president of business development for TraffGen. “Warden’s Casinos has been on the leading edge with their gaming facility, and with this partnership, they will benefit from our powerful tool that strategically positions the company and significantly increase the ability of the company to drive revenue across their operation.”  

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