PROHOST
ProHost uses A.I to give Hosts the best promotion for each player at exactly the right time. Result? Happier players, higher revenue, lower marketing spend
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THE HUB
Your business, your players, multiple data channels:
ONE SINGLE VIEWPOINT
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eCRM
Your data that meets your needs. Our eCRM module accurately tracks ads and promotions, offering the most comprehensive data set available.
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PLAYER INSIGHT DASHBOARD
Our Player Insight Dashboard is the user interface for The Hub.
Comprised of a range of analytics & marketing modules, the dashboard is fully customizable dependent upon the needs of your business.
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CONVERGENCE
What is convergence and why does it matter?
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SOCIAL INSIGHT
Analyze your customers through social media and gain the competitive edge.
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PLAYER DEVELOPMENT & VIP MANAGEMENT
Communicating and engaging with your players is essential in your casino's ability to increase market share
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WHO WE ARE

TraffGen is the casino industry’s leading developer of customized innovation platforms. We were founded to combine the most advanced technologies into products that solve specific casino problems.

We are proud of our clients that include Wynn Macau, Wynn Palace, City of Dreams, Palazzo, Novomatic, Casino Del Sol, Rolling Hills as well as a range of 1st tier casino management system providers.

SOME OF THE TOP BRANDS THAT HAVE BENEFITED FROM TRAFFGEN’S REVOLUTIONARY PRODUCTS

WHAT WE DO

We deliver innovative software systems on-time, on-budget, every time. TraffGen’s ProHost player & staff management system drives revenue in some of the largest casinos on the planet. Using Artificial Intelligence in mobile applications, we deliver real-time insight, marketing & gaming operations insight into the hands of staff throughout the casino.

We build long-term relationships with clients to become their own personal ‘skunkworks’ – becoming innovation hubs to provide a competitive advantage over their competitors. Our clients use TraffGen to deliver software development projects that they don’t have the time or resources to deliver…and we always deliver

HOW WE HELP CLIENTS

TraffGen’s Convergence Marketing Technology Platform makes everything easier, profitable , and more productive for your properties. Our powerful and intuitive marketing toolkit provides powerful solutions to a range of operational and marketing challenges.

TraffGen offers a range of managed services based upon its Hub player insight & monetization platform. Our Professional Services team consists of some of the finest analysts, cross-marketing, conversion and monetization experts in the world.

Hub licensees can select from any or all of the following service modules, all on a month-by-month basis thus avoiding expensive, long-term contracts. Just pick what you need, when you need it, and then switch it off.

CONTACT

Looking to enhance your business with smart solutions in terms of handling your data better, doing smarter online marketing or are you perhaps new to the social sphere? Send us a message and we’ll give you a few options on how you can take your business to the next level.

CONNECT

Why not connect with us on Facebook, Twitter and LinkedIn? That way you can get frequent updates on any content we create – all to benefit you and your business. We’re also keen to learn what you think, so why not drop us a comment while you’re there?

NEWS

Interviews
The CDC Gaming Show Interview June 3, 2023
June 19, 2023

The CDC Gaming Show is your weekly source of gambling industry news, product updates, and interviews with key figures in the industry. Today we’re thrilled to host Andy Caras-Altas, CEO of TraffGen and a distinguished figure in the gaming industry.  His innovative contributions to data analytics and player behaviour modelling have had a profound impact […]

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ABOUT

TraffGen was founded when a number of igaming agency and affiliate types came together to bring something new to the market: a technology company focused on the convergence of land-based, online & social gaming.

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