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SERVICES
At TraffGen, we recognize that our Convergence Marketing Technology Platform needs to be as flexible as its customers are unique. And that’s a challenge we embrace. So whether you’re a casino host trying to understand your customer, or a marketing manager looking to optimize your customer engagement programs, TraffGen has the expertise to get you on your way.
ACQUISITION MARKETING
Managing all paid & viral acquisition for the simulated casino. TG’s team already does this work for a number of clients in Europe (more than $2m/annum in managed spend on social/simulated casino for this client alone).
TG’s media team has years of experience in driving traffic to social & simulated casino and has the track record of success to guarantee the highest ROI on our US clients digital marketing budget. TG can provide media buying & planning strategy, campaign operation & optimization, player monetization management and creative content development.
Additionally, TG is the market-leader in viral casino player acquisition. Using its unique tools and dedicated team, TG will deliver players with no direct marketing spend. These players will be targeted and highly motivated with the highest monetization rates.
PLAYER RETENTION
TG’s experts have built player retention systems for online and land- based casinos for more than 15 years. TG will build player retention campaigns and optimize them using TG’s unique technology.
TG will manage all creative development, analysis, execution and fulfilment. TG already has in place the mathematicians, creative designers, communications specialists and delivery experts to immediately deliver a best of breed service with no lead-time or delay.
DIGITAL PLAYER MANAGEMENT
TG’s team of player management specialists will manage all social & digital customer service, issue management & revenue maximization activity. TG will manage your properties players in Facebook, the simulated casino and Twitter as well as emerging social networks. TG can be considered an extension of the eCommerce function and will follow strategy and direction from those personnel your casino.
SIMULATED CASINO OPTIMIZATION
TG has full-time mathematicians and gamification experts that will use TG’s tools to drive more revenue from the simulated casino. This will be done by expert analysis of play patterns, game configurations and marketing activities. The output will be configuration changes to the simulated casino that will be easily made by the platform provider or by TG directly via an API or other similar system-to-system connection.
CONVERGENCE MARKETING
As the market leader in convergence marketing technology, TG’s marketing teams are best placed to build and operate the most effective cross- marketing campaigns between digital and your properties. Only TG has specially designed tools coupled with an existing, dedicated team of cross-marketing marketers, designers, promotions designers and statisticians.